By Debra Gould
Home stagers can become a real estate agent’s greatest ally in a slow housing market.
Real estate agents don’t make any money until a home sells, so they become desperate for their clients’ homes to stand apart from competing properties. And to make things even worse, the longer an agent carries a listing, the more it costs them in marketing fees.
Savvy real estate agents are recommending home staging to their clients more frequently, as a way to draw attention to their listings and to sell homes faster-thereby reducing, if not eliminating, the need for price reductions. This is important for a real estate agent because as the listing price on one of their properties dwindles, so does their commission pay out.Read more...