By: Debra Gould
With two very young children at home it was a risky move on Fabia MacNair's part to quit her job in the residential development field to run her Ontario home staging business, Styling Spaces, full-time. But it's a risk that continues to pay off for her and her family.
Fabia has worked hard to put what she learned in the Staging Diva Home Staging Training Program into practice (she was obviously motivated to make her business work having given up her steady job). She has even been mentioned in her local newspaper after giving a staging seminar to local members of the community.
In December of last year, Fabia received a call from a homeowner who was listing his home and despite the fact that his real estate agent did not feel the home needed to be staged, he called in Styling Spaces to do the job anyway. After being a home stager for 7 years, I can assure you what happened to Fabia in this case is common. Savvy home sellers use their own common sense even if their agent isn't a believer in staging.
When the agent came back and saw the transformation she was "wowed" and immediately hired Styling Spaces to stage four of her other listings.
One of those listings had been on the market on and off for a year before staging and it sold that same weekend. Two of the homes sold same day and one that had been overpriced for its market sold for $15,000 over market value.
That skeptical real estate agent became a big fan of Fabia and spread the word around her office leading to lots more work for Styling Spaces.
This story proves you cannot depend on real estate agents for your business. (That's a lesson covered in Course 4 of the Staging Diva Program when you learn about the four key target markets a home stager has). Obviously the homeowner in this case had been educated about the value of staging and look at the snowball effect that followed. Fabia writes:
The Staging Diva Program, hands down, has given me the answers I need to run my business. My class notes still guide me when I am stuck. Debra Gould is very knowledgeable about this industry and is willing to teach it. When you have spent enough time with those other courses and you are ready to get to work call The Staging Diva.